If you're searching for industry-leading SEO metrics including Page Authority and Domain Authority, you can try Moz. But by no means are they an end-all, be-all of how search engines prefer websites. First, here’s the simple explanation: domain authority refers to the overall quality of a website. Although each of those instruments present insights into the general efficiency of a web site, it’s important to know the variations between them to make well-informed. Circling back to the Moz vs. I'm looking to move away from OSE as my main site crawler/backlink analysis tool and really like the look and feel of AHrefs, however our company is very keen on utilizing the Domain Authority metric. The following. Narrow down your search results to the highest quality pages by filtering dozens of SEO metrics like Organic traffic, Domain rating (DR), Backlinks, and Published date. While Ahrefs can (slowly and painfully) gather keyword ranking data from external domains, Moz can’t do it at all. Domain Rating (DR) shows the strength of a website’s backlink profile compared to the others in our database on a 100-point scale. Though not the same metric, DA and PA have many characteristics in common, like: The Same Developer Created Them. Again, another indicator that will give you an idea of how well. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. , Domain Rating). Based on verified reviews from real users in the SEO Tools market. To calculate their Keyword. While Domain Authority (DA) was coined by Moz, Domain Rating (DR) was developed by Ahrefs. Home; Services. Backlinks can be sorted by several filters, including Moz’s Page Authority and Domain Authority. Moz’s domain authority score of 95, compared to Ahrefs’s DR of 94, and Moz’s referring domains of 1. To check domain authority, you can use the Moz Domain Analysis tool. Use internal linking to improve the ‘authority’ of important pages. Antes de intentar aumentar la autoridad de tu sitio web, necesitas comprender cómo se calcula el Domain Rating. I am putting quality contents and strong backlinks. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Domain rating (DR) is a marketing metric that shows the strength of a website’s backlink profile. Si te interesa medir la autoridad de dominio de tu sitio web, esta herramienta es la mejor opción disponible para ello. Sedangkan PA atau Page Authority untuk mengukur otoritas halaman web yang lebih spesifik. Nutze interne Verlinkungen um die “Autorität” wichtiger Seiten zu verbessern. The concept of website authority in SEO shouldn’t be confused with the. Since a domain authority score uses multiple signals to calculate your ranking potential on search engines, backlinks are only one piece of the puzzle you need to consider when trying to analyze or boost your DA score. Estimated organic search traffic. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. Archived Domains - These are all currently available domains that expired more than 10 days ago. To get started, just type your domain into the search box and click the ‘Analyze domain. The DR score ranges from 1 to 100, with higher numbers indicating better quality backlinks. Today, The United States Congress voted to ban ChatGPT, citing profound dangers to humanity. For example, a domain rating of 76 is excellent. A score of 31%-60% is considered a Medium Spam Score. Ahrefs Domain Rating: 65; Moz Domain Authority: 56; 8. It shows the following: The D omain Authority of the overall domain. Domain Rating (DR) and URL Rating (UR) are the metrics Ahrefs uses to rate the backlink profile of a website. Either one can be used to analyze a website’s SEO value. While I checked it using Semrush, the domain rating remains same, but in Moz the domain authority dropped from 10 to 5 without any reason. Having a high domain authority score is important because it directly impacts the ranking potential of the website on SERPs. With Moz, you can plug in a keyword (they track around 500 million) and get a detailed report about it. Semrush: Best for Power Users. Click on the card to get more data (if you need it). 2. Number of referring domains. Additionally, they’re both independent metrics that have no bearing on a site’s current or potential ranking. This gauge is done by taking into account the totality of the site’s linkgraph , judging how the site looks relative to other sites based on the quantity. Website Authority Checker (Ahrefs) Like Moz, Ahrefs is a well-known SEO tool. How We Tested It. Tools: Check your PA with Link Explorer. As an important differentiator, Ahrefs employs its own algorithm, Domain Rating (DR), rather than Moz’s Domain Authority (DA). 1. They measure how many backlinks or social shares a site has, which is an indication of trustworthiness. Similarities Between Domain Authority vs Page Authority. That includes Domain Authority (Moz), Domain Rating (Ahrefs), Trust Flow (Majestic), Authority Score (SEMrush), Page Authority (Moz), URL Rating (Ahrefs), Citation Flow (Majestic), or Trust Score (SEMrush). The free tool above shows your website’s “authority” as calculated by Ahrefs (i. Ahrefs created Domain Rating in 2013, but Moz still uses. Domain Authority is purely based on theory and is, more than anything, a vanity metric. Esta es una excelente opción para el domain authority para que evalúes cómo van las cosas con tu sitio web en temas de SEO offpage. When a site scores higher on the DR scale, it means the website has a solid backlinks profile. Outside of Ahrefs being a great source of search data, they’re one of my top tools due to them listening to users and constantly improving their tools. Domain Authority between 50 and 60 must be rated as good. It's also a great way to earn valuable links when you're marketing a local business. seoreviewtools amp checker testing tool. It is used to obtain the strength of a website’s backlink profile based on a logarithmic scale ranging from 0 to 100. Add all your competitors to the bulk Domain Authority checker. Go to your Dashboard. 3. Here’s a breakdown of the terms that you’ll run into as you use Ahrefs. The higher the score, the more likely the website will rank well. The Moz Domain Authority Checker calculates a website’s DA score and. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). The quintessential tool to measure the authority of a web page. Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are. com" domain. A high amount of internal links pointing to a particular page on your site will provide a signal to Google that the page is important, so. MOZ. And because. 1. Ahrefs DR is based on the number and quality of external backlinks pointing to a website. Exclude subdomains to reduce spammy results. This may sound cliched, but content is one of the few things that has a direct impact on domain authority. It considers the number and quality of internal and external links pointing to a page. 1. ”. Sayangnya, untuk menggunakan layanan tersebut secara lengkap, kamu perlu berlangganan dengan membayar sejumlah biaya. A comparable metric is Ahref’s DR, Domain Rating. Quality. Guru: $249. DA scale also varies from 0 to 100 but the method to evaluate this factor is a little bit different than DR. 2. DR is measured on a logarithmic scale from 0 to 100, with the latter being the strongest. As a quick refresher, domain authority is another way of determining your ranking on search engines. I will increase url rating ahrefs ur to 70plus. Just input or import a list of keywords, add multiple countries per keyword and tell us your competitors’ URLs. To help you determine a site’s domain authority, Ahrefs shows you each site’s Domain Rating (DR). Hi there, There are a few reasons why your Domain Authority may still be the same, despite more backlinks being built to your website: Moz may not have discovered all of the new backlinks to your website yet, so they may not have been factored into the DA score. No matter how hard the SEO industry or Moz itself trys to say otherwise, the Domain Authority metric has become inextricably connected to successful link building. That’s why it gives you a prediction of how many referring domains you’ll need to get to rank in the top 10 results, which has nothing to do with outranking the #1 result for your target keyword. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Find thousands of relevant pages that talk about your topic by searching our enourmous database of over 13. Ahrefs Review & Tutorial 2023: How To Create Content That Sticks & Build Links That Count. Crawl your site to identify on-page and technical SEO issues. The backlinks’ quality, quantity, relevance, authority, and anchor text are among the many ranking factors for Google. DA. In this video, you will learn How to increase domain rating Ahrefs 70+ without Google redirects | How to Increase DR Ahrefs URL 80+ and DR 80+ in Hindi/Urdu. It is similar to Moz, but not as sophisticated. A. Ease of Navigation: Ahrefs emphasizes user-friendliness. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. First seen: 6 months to remove old pages people don’t care about updating. Moz Domain Authority and Ahrefs Domain Rating have a number of things in. Other tools like Semrush and Ubersuggest named it Authority Score and Domain Score. You can check it for free with our Website Authority Checker. when increase your DR, it will help for rank your website. This metric checks the quality of your website’s backlink profile so it can calculate the rating of your domain. Domain Rating, a proprietary metric developed by Ahrefs, represents the strength of a website’s overall backlink profile on a scale of 0-100. Find the plan that's best for you - for agencies, in-house, and individual consultants. DR 0–20: 20 ref. In many ways, it’s unfair to compare Ahrefs, Semrush and Moz to Google Search Console. You can check your spam metrics and DA for a maximum of 10 URLs simultaneously with a bulk DA checker. Domain name contains numerals Numeric characters being included in the domain name is often associated with spam sites. One way to elevate your backlinks more quickly is to write a guest post in a well-known, industry-specific publication. Apparently, Moz bases its tool mainly on Google whereas Ahrefs. It is the score that you got for your whole website as the site has only one domain. i will increase your ahrefs domain rating or moz domain authority upto 50+. Domain Authority is based on data from our Link Explorer web index and uses. Ahrefs . Ahrefs Domain Rating Checker. The third and final metric is from moz. Moz offers the Keyword Explorer tool to help you find relevant keywords for your business. This metric is calculated by a machine. Both of them are pretty similar when. The Ahrefs DR (Domain Rating) and UR (URL Rating) checker is a tool that provides an. Sidenote. Other tools like Semrush and Ubersuggest named it Authority Score and Domain Score. Ahrefs uses a proprietary Domain Rating for websites which is its own version of the Domain Authority score by Moz. Ahrefs also has a UR, which shows the link profile of a target page such as the. And this sortable list, by default, ranks these domains according to their Domain Rating score. The upward trend shows that the site authority metrics have. Here are more features that make Ahrefs’ Backlink Checker special: See followed and nofollowed links — The more quality followed backlinks a site has, the more trustworthy it is in the eyes of Google. The tool shows you errors, crawl issues, and makes actionable recommendations. On the other hand, Moz DA (Domain Authority) uses over. 9 stars with 13 reviews. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. Moz Domain Authority Score; Ahrefs Domain Rating Score; Ahrefs estimated total. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). SEMrush allows you to check Domain Vs Domain metrics. Domain Authority (DA) is calculated by Moz based on a website’s link. Different focus. It’s hard to deny that both Moz and Ahrefs are amazing tools in their own right. (DA), which is Moz’s equivalent to Ahrefs’ Domain Rating. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. M. Moz's pricing starts at $100 per month and goes up to $600 per month for their premium agency-level and. I also analyzed a few websites and realized a huge difference in terms of DA. Next, the tool will run the request and return the results in a matter. also have the same problem. Domain Rating is Ahrefs‘ proprietary ranking metric that quantifies the strength of a target website or URL’s complete backlink profile measured on a scale of 1 to 100. Choose the “Phrase match” keyword ideas report. Về cơ bản nó. Keep running through the process above to continually increase your website authority and improve SEO. See side-by-side comparisons of product capabilities, customer experience, pros and cons, and reviewer demographics to find the best fit for your organization. When spelled with the capital D and captial A, that's the Moz metric. Alexa, another popular tool, has one called Competitive Power. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. Always also check whether the website itself is in a good state and looks like a credible source of information. Links are the backbone of your domain authority rating, but not all. Similar to Moz’s Domain Authority, Domain Rating is a website authority score that runs on a scale from zero to a hundred. This is an easy way to analyze multiple domains from a single dashboard. What Is Domain Rating. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. The organic overview in the Semrush Domain analysis tools has a. Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Of course, premium services come at a price. High-quality relevant backlinks are going to affect your DA score for the better. What is important to know is that. The site’s most important pages based on Page Authority (PA) score. This is a relative value, like Domain Authority, but unlike Domain Authority, Ahrefs has distinct criteria to determine its rating system. Let’s jump into these link building tools now! Domain Authority. This study seeks to determine the reliability of the domain authority scores provided by three leading pla-tforms for SEO professionals: Moz’s Domain Authority, Semrush’s Authority Score, and Ahrefs’ Domain Rating, valuesThe UR of these sites is all over the place as you go down the rankings. First, we took 24,000 random domains in 10 equal groups based on their Semrush Authority Score (2,400 domains with a score 0-10, 2,400 domains with a score 11-20, etc. You may want to pay attention if you have a lot of links in the higher % ranges. 0 likes, 0 comments - domaincoasters on July 14, 2023: "SEO Domain Auction Alert! ⏰. A ranked order of Ahrefs, Semrush and Moz by keyword ranking size of 51 domains in May 2022. That is the authority that has the domain on the internet. Moz's reporting functionality was difficult to set up and customize. Many agencies and consultants use these key metrics to test new campaigns’ performance or benchmark existing campaigns’ performance. The free tool above shows your website’s “authority” as calculated by Ahrefs (i. By using either Moz’s Domain Authority or Ahrefs’ Domain Rating Checker, you can compare these scores against the competition. 2. Moz Domain Authority and Ahrefs Domain Rating have a number of things in common. Keep in mind the traffic estimation will never be perfect or 100% accurate. I'm looking to move away from OSE as my main site crawler/backlink analysis tool and really like the look and feel of AHrefs, however our company is very keen on utilizing the Domain Authority metric. A comparable metric is Ahref’s DR, Domain Rating. Researching Backlinks and Keywords SEMrushFor example, if you were looking for low-competition transactional keywords, here’s how you’d do it: Enter your seed keywords. Website mobile-friendly adalah website yang dioptimasi untuk perangkat mobile. Ahrefs Domain Rating Checker. I will not bore you with the mundane historical details that led to this, except to note that prior to Domain Authority link building was inextricably connected to Google’s Toolbar PageRank(TBPR) metric, a rough estimate of a web. 2. Domain Authority and domain rating, both are correct in their own way. DR 20–40: 603 ref. From: A Visual Guide to Keyword Targeting & On-Page SEO Title Tag. Ahrefs: Domain Rating as a Prominent Metric Domain Authority is a metric created by Moz. Internal links connect one page on a domain to another. Domain Rating was developed by Ahrefs. Tonilawre 9 days ago. #2 Ahrefs – Domain Rating (DR)The more backlinks a website has, the better its domain authority (DA) or domain rating (DR) — and authoritative websites tend to garner a lot of links. And hit the ‘Add to Chrome' button. Moz Domain authority is a score that predicts the possibility for a certain website to rank in search engine result pages (SERPs). Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. When you have completed the Domain Authority check, scroll down to the bottom of the page where you’ll find the average DA an PA for your query. He will get the scores of the homepage alone. DR shows the strength of a website’s total backlink profile, and it’s measured on a 100-point logarithmic scale. Domain Authority: The Key Differences. According to Ahref’s, the Domain Rating is primarily a website’s authority rating. . Moz developed this SEO scoring system. Paddy_Moogan Jul 5, 2020, 10:40 PM. They report on those links and update the numbers regularly. 95 when billed monthly or $108. Ahrefs has one called Domain Rating. URL Rating (UR): The link authority that a webpage has. From Ahrefs you have a 'Domain Rating' of 82 which is really strong. It’s a free tool, built into Moz. But, domain authority is limited. One page per domain to remove duplicate websites. e. In a nutshell, the Ahrefs domain rating score for a website is shorthand for the popularity of the website. Ahrefs focuses on the strength of your link profile. How to check . 3. Moz is a popular SEO tool that offers a domain authority checker to help website owners determine their website’s DA score. Majestic, SEMrush, and Ahrefs have their own versions of DA called Flow Metrics (TrustFlow/Citation Flow), Authority Score, and Domain Rating (DR) respectively. Results in the SERP Analysis also include Page Scores via Moz Pro’s ‘On Page Grader’ tool This score, based on a scale of 1 to 100, indicates how well-optimized the content is for the target keyword. (On the first tier) These redirect notices have zero SERP. 2. Ahrefs is the closest you can get to an ‘essential’ tool if you are a serious content marketer or SEO. Ahrefs: Domain Rating; SEMrush: Authority Score; Moz: Domain Authority; Each program uses a different algorithm to calculate these scores but they all paint a suuuper similar picture. The Moz Domain Authority (DA) rating operates on a 0 – 100 scale. Google Font API Present Domains which do not use special fonts (e. Domain Rating (DR) is a ranking metric developed by Ahrefs which shows the strength of a website’s backlink profile on a scale of 1 to 100. It runs on a scale from zero to a hundred. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. It lets you generate multiple campaigns. 2. Moz Domain Authority Checker. Image via Moz. For one thing, any attempt to improve your domain’s overall ranking online should pair with a more wide-angle page authority and SEO strategy. Despite this, we rank exceptionally high in Google. The metrics score a website from 1 to 100 based on how well it will perform in the SERPs and can be measured with various online DA authority checker tools; the higher you score, the better you should rank. Semrush lets customers choose from three pricing plans: Pro: $129. However, it’s still different from Domain Authority by Moz. Moz. 8x more backlinks than positions #2-#10. Signing up here gives you access to Ahrefs Webmaster Tools (AWT), our answer to the limitations of Google Search Console. Get a better sense of ranking difficulty and competition with SEO metrics for the top-ranking pages. How Moz calculates Domain Authority. The more high-quality backlinks a website has, the higher its DR score will be. The way they calculate DR is as follows. 在 Ahrefs 中，我们有一个叫做 referring domains（反链域. Domain Authority and Domain Rating are almost similar, but they still have some significant differences. Moz - Domain Authority - 62. Linking root. For years, the Domain Authority Ranking, or DA, has served as a metric that tells the blogging world the quality of the website. Ahrefs primarily. Top. The tool even provides information about the number of unique backlinks, root domains, and number of keywords ranking for a specific domain. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. Domain Rating is a metric developed by Ahrefs that indicates the strength of a website’s backlink profile, while Authority Score is developed by Moz which predicts a website’s performance on search engines. World-class data. One difference: Whereas Ahrefs, SEMrush, and Majestic were designed to measure the strength of a domain, MOZ’s DA was specifically designed to predict rankings. Let’s dive into each company’s DR assessment tools before moving on to how Google really works. Moz Domain Authority vs Ahrefs Domain Rating. ️ DR 70. 1. Step 1. As a quick refresher, domain authority is another way of determining your ranking on search engines. This is despite each of the websites having a DR of 89. Ahrefs Domain Rating: Decoding the Metrics. However, looking in more detail the site has gained quite a few high authority links, both. You can go to MOZ domain analysis page and get the DA of any given domain. To analyze your competitors, you need to open the site explorer feature of Ahrefs. 1. A domain’s score, which will be a number between 0-100, is going to be determined by analyzing multiple SEO factors, such as how many quality backlinks your site has, how many poor-quality sites link to you, the keywords that your site uses, and more. Simply enter a domain name to get the top-ranking keywords. Ahrefs Domain Rank uses a scale from 0 to 100, while Moz Domain Authority uses a scale from 1 to 100. The Moz Domain Authority, or DA, is a proprietary metric that attempts to predict how well your website will rank on a scale of 1-100. Next Post . While experts use the term “domain authority” as though it were a general principle, in reality, it’s a metric created by SEO software company Moz. Ahrefs uses a website’s backlink profile to determine their DR. Here’s our list of the best domain authority checkers for SEO. Ahrefs’ Domain Rating. Generally speaking, a week domain authority score will fall somewhere between 0-20. ; The total number of external links — ‘backlinks’ — pointing to the website (generally speaking, the more of. As I’m setting up SEO and content marketing for AllFactors I’ve been testing a bunch of SEO tools and doing SEO tools comparison. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. i will increase your ahrefs domain rating or moz domain authority upto 30+ in 21 days with 100% prof. If you want a truly detailed analysis of your domain authority, among all the other factors that influence SEO, then Semrush is a perfect choice. , Domain Rating). Folge dem obigen Prozess kontinuierlich, um stetig deine Website-Autorität und dein SEO zu verbessern. Which one is a better tool to base my KW campaigns?Domain Authority (DA) de MOZ. Moz. Moz isn’t the only software with their hat in the Domain Authority ring. Metric Vs. Founded in 2004, Moz offers an advanced all-in-one SEO tool to help websites improve their search engine ranks. Access and compare link metrics across pages while viewing any SERP. Use this report to find the highest-value backlinks in your portfolio or your most common referring domains. Domain Rating (DR) is a proprietary SEO metric by Ahrefs. Ahrefs, Majestic, and MOZ. Let's compare some top-line SEO authority metrics on your site against those earned by this competitor. It is not a Google ranking factor, and it is not a general search engine ranking. July 28, 2022 Domain Authority (DA) and Domain Rating (DR) are prevalent ranking factors used by SEO experts. For instance, the website solidhook. 1. Domain Rating (DR) URL Rating (UR) Ahrefs Rank (AR) Number of backlinks. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. Domain Rating vs. ️ Increase ahrefs. For example, the below Domain Rating vs Domain Authority scatter plot compares Ahrefs DR and Moz DA scores approximately 9,700 domains. Set the SERP features filter to “Where target ranks” and check “Featured snippet”. Entering a domain into the Ahrefs backlink checker gives you a full report brimming with useful information. Pages report in Content Explorer. If you haven’t, go to Ubersuggest and type in a competitor’s domain. To use the Ahrefs Domain Rating Checker, simply enter your website’s URL and click the “Check Rating” button. Domain Rating: 30+ to remove low authority websites. 4. Skip to content. Due to its popularity, competitors like Ahrefs and Semrush have developed their own versions,. It is the best way to increase domain authority, and you can do it yourself. Let’s jump into these link building tools now!Domain Authority. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. This gives you a general idea about your site’s overall performance. After that, click on the three dots at the top right corner of your browser. Third-party SEO tools like Moz, SEMRush, Ahrefs, and. Ahrefs Website Authority Checker 3. Ahrefs has one called Domain Rating. Scale. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. Moz has one. Each request to domain_rating costs 1 row. vishaljha607. 10 Must-Try Ahref Domain Checker Tools in 2024 1. Moz Rank & also from the results you can lead finding backlinks domain rating and the website seo score for that specific website you searched. The Domain Authority (DA) metric is built on Moz's industry-leading web index trusted by SEO professionals worldwide. Ahrefs has its own DR – Domain Rating – to compete with Moz’s DA. Ahrefs will start tracking data and will send you regular updates. , Domain Rating). 6. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. Domain Authority. Ahrefs uses DR (Domain Rating), and Moz and a handful of other companies use DA (Domain Authority) to measure your website on a similar scale. With metrics like estimated backlink count to rank, cost per click, and. Moz Pro’s pricing is almost identical to that of Ahrefs. A price tag of $99/month compares directly to similar options from SEMrush and Ahrefs, but the limitations in the Moz Pro entry-level package make it less viable for most businesses. According to Moz, we have a domain authority score of only 29. Number of keyword rankings. A website’s DR is high if it has many backlinks from high-quality websites. Discover your organic competitors in search. DR is sometimes referred to as “Website Authority Score. Ahrefs Domain Rating Checker Ahrefs is another popular SEO. In a nutshell, Domain Authority is a well-known SEO metric that indicates a website or a domain’s overall strength, aka ‘Authority Score’. Semrush, and I am a Content Marketer, so I always use these three SEO tools, Semrush, Ahrefs, Moz, actually my preference is the. Now let’s look at Ahrefs’ Referring Domains Report which you can access by clicking on that referring domains number. How Moz calculates Domain Authority. July 28, 2022 Domain Authority (DA) and Domain Rating (DR) are prevalent ranking. It runs on a scale from zero to a hundred. It is one of the most used SAAS software in the world that analyzes a website or more to give you enough information. Alexa, another popular tool, has one called Competitive Power.